These days, book sales are driven directly by an author’s efforts to promote his or her own book, and any author who is serious about getting published should carefully consider what they are personally willing to do to generate awareness and promote sales of their own book.
Your thoughts, ideas and plans for marketing and promoting your book are your marketing plan. For purposes of your manuscript submission, your marketing plan should tell us about the genre(s) of your book and its target readership. How does it compare to (and differ from) what is already available in the marketplace (i.e., Competitive Analysis)? And what specifically are you willing to do to promote your book? Examples of specific actions could include:
Posted in: Manuscript Submission FAQ